Ethos Pathos Logos Essay

A positive Ethos can be created The inner character -Honest -Honorable -Truthful -Fair -Ethical The outward manifestations -Attractive -Charismatci -Expert -Possessing Aristote’s classic plan to create persuasive argument 1- Deliver a story 2- Pose a problem 3- Offer a solution 4- Describe specific benefits for adopting the course of action set forth in your solution 5- State a call to action. For Steve Jobs, it’s as simple as saying  « Now go out and buy one  » Quotations : Base-line = slogan Mission statement : -Defines a company’s basic business and purpose -Ensures employees and all stakeholders are pointed in the same direction. Example :  « Bringing the best to everyone we touch  ». By  « the best  », we mean the best beauty products. The best people and the best ideas. These three pillars remain the foundation upon which we continue to build our  success today. How do I write one ? -Defining what you do -Identifying the core products or services -Determining your value proposition The vision is what the company wants to become. A vivid and clear description of a bright future. Expresses aspirations Describes an inspiring new reality, achievable in a reasonable timeframe Guides internal actions Usually starts with the words  « to become  » or  « to create  » How do I write one ? -Decide what the company wants to become -Establish the critical success factors in the marketplace -Identify strenghts and weaknesses -Clarify the company’s opportunities and threats Pepsi Co Vision Group assignement -Continuous assesment mark -Invent a service and write the vision and mission statements, strategic objectives and baseline for a 5 minute group Powerpoint presentation next week. Vision statement starts with : To be/ become/ create

The New American essays

The New American essays The definition of what it means to be an American has changed dramatically throughout the history of our country. The founding fathers brought forth the idea of a new nation; that made sovereign the supremacy of life, liberty and the pursuit of happiness. America has changed drastically over the last two hundred years, and the definition of what it means to be an American has changed with it as well. In class for the last several weeks, the question was raised of what it means to be an American at the end of the twentieth century. The America of the twentieth century is not as far off from what the founding fathers intended; as some people might be led to believe. We have looked at several different works and articles that have given their perspective on what it means to be an American. Although American citizens are shown in Hollywood movies such as Kids, the film does not depict what the true meaning of being an American is. Our country was founded on the principals of there being no borders between us as a nation. Whether it be a difference of race or heritage, we as a people are all Americans. Being an American means setting aside your biases or prejudices, and living side-by-side with other religions, races, and cultures in a society with the absence of a single ethnic origin. Two works that mainly caught my attention were Letters from an American Farmer, written by Hector St. Jean Crvecoeur, and The Disuniting of America, written by Arthur M. Schlesinger. Crvecoeur focuses greatly on the American as a person with the drive and ambition to distinguish themselves from the others that are around them. Crvecoeur's views show a great sense of individuality among Americans. Schlesinger's excerpt attempts to show that our country has failed to create the society that our nations founders originally wanted. A new society in which being an American does not mean you are white and your ancestors were from the or...

Definition of Gobbledegook Essay Example

Definition of Gobbledegook Essay Example Definition of Gobbledegook Paper Definition of Gobbledegook Paper 10/2/2011 Gobbledygook Gobbledygook is defined as when someone uses an extended amount of words in order to stretch their sentences out. According to Stuart Chase the author of â€Å"Gobbledygook† was founded by the Federal Security Agency and was said to help â€Å"Break out of the verbal squirrel cage†. Examples of Gobbledygook can be found in such places as academic and legal talk. An example of Gobbledygook can be found in the legal world. Gobbledygook is defined by most lawyers as â€Å"squandering words, packaging a message with excess baggage and so introducing semantic â€Å"noise†. Basically, it is all the fancy lawyer jargon that they use in order to get their points across and sound professional. The gobble in the legal system is beginning to be banned due to its ineffectiveness. Another common place you can see gobbledygook is in academic talk. An example is when you are writing an essay you are basically using gobbledygook to extend its length. Most of the professors believe that gobbledygook is needed sometimes because it does help get certain points made and some of the bigger words will have a better definition than the smaller ones. In conclusion, instead of using gobbledygook phrases to extend our writings we should just focus on how clear it is first. The federal security agency gives us a list of examples that can help get rid of the gobble; one example is instead of using â€Å"is of the opinion† just use believes. The fsa believes we need to stop producing so much gobble because the clarity of our writing is never there.

The History of the America First Committee of 1940

The History of the America First Committee of 1940 More than 75 years before President Donald Trump made it a key part of his election campaign, the doctrine of â€Å"America First† was on the minds of so many prominent Americans that they formed a special committee to make it happen. An outgrowth of the American isolationist movement, the America First Committee first convened on September 4, 1940, with a primary goal of keeping America out of World War II being fought at the time mainly in Europe and Asia. With a peak paid membership of 800,000 people, the America First Committee (AFC) became one of the largest organized anti-war groups in American history. The AFC disbanded on December 10, 1941, three days after the Japanese attack on the U.S. naval base at Pearl Harbor, Hawaii, thrust America into the war. Events Leading to the America First Committee In September 1939, Germany, under Adolph Hitler, invaded Poland, precipitating war in Europe. By 1940, only Great Britain possessed a large enough military and enough money to resist the Nazi conquest. Most of the smaller European nations had been overrun. France had been occupied by German forces and the Soviet Union was taking advantage of a nonaggression agreement with Germany to expand its interests in Finland.   While a majority of Americans felt the entire world would be a safer place if Great Britain defeated Germany, they were hesitant to enter the war and repeat the loss of American lives they had so recently experienced by taking part in the last European conflict – World War I. The AFC Goes to War With Roosevelt This hesitancy to enter another European war inspired the U.S. Congress to enact the Neutrality Acts of the 1930s, greatly restricting the U.S. federal government’s ability to provide assistance in the form of troops, arms, or war materials to any of the nations involved in the war. President Franklin Roosevelt, who had opposed, but signed, the Neutrality Acts, employed non-legislative tactics like his â€Å"Destroyers for Bases† plan to support the British war effort without actually violating the letter of the Neutrality Acts. The America First Committee fought President Roosevelt at every turn. By 1941, the AFC’s membership had exceeded 800,000 and boasted charismatic and influential leaders including national hero Charles A. Lindbergh. Joining Lindbergh were conservatives, like Colonel Robert McCormick, owner of the Chicago Tribune; liberals, like socialist Norman Thomas; and staunch isolationists, like Senator Burton Wheeler of Kansas and the anti-Semitic Father Edward Coughlin. In late 1941, the AFC fiercely opposed President Roosevelt’s Lend-Lease amendment authorizing the president to send arms and war materials to Britain, France, China, the Soviet Union, and other threatened nations without payment. In speeches delivered across the nation, Charles A. Lindbergh argued that Roosevelt’s support of England was sentimental in nature, driven to some extent by Roosevelt’s long friendship with British Prime Minister Winston Churchill. Lindbergh argued that it would be difficult, if not impossible, for Britain alone to defeat Germany without at least a million soldiers  and that America’s participation in the effort would be disastrous.   The doctrine that we must enter the wars of Europe in order to defend America will be fatal to our nation if we follow it, said Lindbergh in 1941. As War Swells, Support for AFC Shrinks Despite the AFC’s opposition and lobbying effort, Congress passed the Lend-Lease Act, giving Roosevelt broad powers to supply the Allies with arms and war materials without committing U.S. troops. Public and congressional support for the AFC eroded even further in June 1941, when Germany invaded the Soviet Union. By late 1941, with no sign of the Allies being able to stop the Axis advances and the perceived threat of an invasion of the U.S. growing, the influence of the AFC was fading rapidly. Pearl Harbor Spells the End for the AFC The last traces of support for U.S. neutrality and the America First Committee dissolved with the Japanese attack on Pearl Harbor on December 7, 1941. Just four days after the attack, the AFC disbanded. In a final statement issued on December 11, 1941, the Committee stated that while its policies might have prevented the Japanese attack, the war had come to America and it had thus become the duty of America to work for the united goal of defeating the Axis powers. Following the demise of the AFC, Charles Lindbergh joined the war effort. While remaining a civilian, Lindbergh flew more than 50 combat missions in the Pacific theater with the 433rd Fighter Squadron. After the war, Lindbergh often traveled to Europe to assist with the U.S. effort to rebuild and revitalize the continent.

How Exceptional is or was the American Federalism Compared to Canada Essay

How Exceptional is or was the American Federalism Compared to Canada and Germany federalism - Essay Example In accordance with LaCroix, federalism has been based on ‘the necessity for the existence of states’ (LaCroix 2) and the theory that a country with extensive territory, such as USA, cannot be easily organized as a republic (LaCroix 2). Moreover, Obinger (2005) noted that the development of a precise definition of federalism would be quite difficult, mostly because the specific term is used in order to describe a series of conditions and events, including a series of ‘institutional and jurisdictional arrangements’ (Obinger 9) for protecting the interests of local populations – referring to the population of the states. Despite its complexity, the federal system of governance is preferred by many states worldwide. About 23 countries in the international community are based on the specific system of governance; their influence on the global political system is quite important taking into consideration the fact that a percentage of 40% of the global popul ation are governed through the particular system of governance (Obinger 9). The characteristics of federalism as developed in USA are critically discussed in this paper; emphasis is given on the advantages of American federalism compared to other forms of federalism worldwide, especially the Canadian and the German forms of federalism. The key characteristics of federalism can be identified in the following definition: ‘the activities of government are divided between regional governments and a central government’ (Riker 1975 in Obinger 9).... government and the regional governments have the power to develop their own decisions on the activities under their control – meaning the political, social and economic activities being under the control of central or the regional governments, as defined in relevant arrangements (as noted in the definition of Obinger above). Federalism, as described above, has certain priorities. These priorities have been described in the Federalist Papers, through which Federalism has been established. The key priorities of federalism, are the following ones a) specific measures need to be developed by the government – referring to either the central government or the regional governments, as noted above, so that the concentration of power (meaning the political power) is avoided; at the same time, political and economic freedom needs to be guaranteed (Obinger 10), b) in the context of federalism emphasis is given on the rights of minorities; in fact, these rights have key importance for federalism, a type of governance which has been developed mostly for covering the needs of areas with high cultural and geographic diversity (Obinger 10). Reference can be made to the case of Canada, a country where federalism has been used for ensuring the protection of rights of citizens who have different cultural background and ethics (Obinger 10). At this point, the following issue should be highlighted: despite the fact that federalism has been introduced in order to respond to specific needs, as described above, it is difficult for the specific system to have a common level or form of development worldwide – reference is made to the countries that their system of governance is based on federalism. An indicative example of this prospect is mentioned in the study of Obinger. In accordance

Business Environment for IKEA UK Research Paper

Business Environment for IKEA UK - Research Paper Example The product is packed flat for easy assembly at home by the customer. IKEA began in 1943 in a small farming village in Sweden. Ingvar Kamprad started the business at age 17 and used his own initials plus the first letters of Elmtyrid and Agunnaryd, the farm and village where he grew up, to create the name IKEA. Although it didn't start out as a furniture company, furniture became the focus of the business in the 1950s when IKEA turned its problems into opportunities (About IKEA: Timeline) by: The IKEA group has 90,000 co-workers and operates in 44 countries, and the unique focus of IKEA UK continues to be on its customers, offering eye-appealing furniture design and keeping prices low by finding ways to shorten the route from manufacture to customer without detriment to the quality and ease of assembly for the buyer (About IKEA: in the world). A SWOT analysis of the organisation shows internal and external factors which affect its overall identity in the global marketplace. According to Wikipedia, Albert Humphrey developed the SWOT analysis in a research project for Stanford University in the 1960s and 1970s. It evaluates strengths, weaknesses, opportunities and threats in an organisation-the first two internal, the second two external. IKEA's major strengths are brand recognition, customer communication and staff satisfaction. One of the most difStrengths: Brand Recognition One of the most difficult selling points to establish in an organisation is positive brand recognition. Over time, IKEA UK has managed to do this by not compromising on its promise to its customers to maintain brand quality, easy construction and low prices. In addition, the packaging of the various components is personalised by simplifying instructions (the need for the customer to buy an electrical cord for a lighting product is shown by a simple sketch of the cord on the package) and creating a connection between the customer and the company by giving the product a unique name and printing the designer's name on the package. The personal touch establishes the brand and makes the customer feel a special bond. An additional benefit for the customer is the ability to design a complete room and to be given a copy of the plan if the purchase will be made at a later time. Strengths: Customer Communication Good leadership creates good business practices. Never has this been more evident than with the IKEA group. The organisation started its first store in the United Kingdom in 1987, and as it expanded, customer satisfaction was key. Convenient IKEA distribution centres in different sections of the UK offer customers the opportunity to go directly to the warehouse and centre and pick up materials after utilising the IKEA OnlineWeb site to design and order whole rooms of furniture (Investor). By encouraging the "IKEA Way," the company has established its unique methods-according to CEO Peter Hogsted, "we do 50-you do 50" (Lewis, par. 20). Another area of customer relations is recognizing concern for the environment, and IKEA was the first to suggest reuseable

Wastewater management Research Paper Example | Topics and Well Written Essays - 500 words

Wastewater management - Research Paper Example In an era where people in the communities are gaining more knowledge about issues of the environment and their impact on the globe, it is everyone’s responsibility to use, establish and put into practice inventive ways of managing wastes and resources (World Resources Institute, 1996). Wastewater refers to water that has been hugely affected in condition by the influence of anthropogenic. These constitute liquid waste produced by industry, domestic properties, agriculture and/or commercial properties and can take in an extensive variety of probable concentrations and contaminants. Moreover, municipal wastewater is frequently treated in an effluent sewer, sanitary sewer, septic tank or combined sewer. It is likely to establish an association between contaminants of waste in a wastewater watercourse, but such a correlation cannot be simplified for operation with any additional wastewater course or waste impurities. This is because the constitution of any wastewater course is dissimilar (World Resources Institute, 1996). Many of the country’s sewer and water infrastructures were devised and constructed in the early days. These systems were made with a short life period in mind. Currently, as a result of this, there is a shortage in communal facility spending. This imposes heavy costs of repair for the future generations. The present water and sewer infrastructure cannot sustain the growing human population or exist for a long time without the need for thorough rehabilitation. Aging infrastructure and increasing amounts of waste water are increasing the cost of obtaining clean water. In addition, the environment is increasingly being affected negatively by these factors (World Resources Institute, 1996). It is not healthy for wildlife, domesticated animals, and human beings to get into contact with ground or surface water that is contaminated with waste or drink it. Wastewater management is an essential function in upholding