How to Build a New World Assignment Example | Topics and Well Written Essays - 500 words

How to Build a New World - Assignment Example b. Individualism: is a phenomenon that encourages freedom, though at the cost of ties of the family, together with social cohesion. This act usually stresses the initiative of certain individual. In the context, it is worth to note that Klein explains that there is need to embrace freedom, even if it will be at the expensive of certain individuals or firms. c. Socialism: on the other hand, socialism entails a collective ownership. Klein brings out this point clearly by affirming that everyone has a collective responsibility in ensuring the best is achieved for the benefit of the whole family. d. Capitalism: this is a political and economic system where private owners, all in the name of gaining profits, usually control a country’s industry and trade. According to Klein, she points that Harper, forms a figure that represents someone who is Capitalist. According to her, social communities have a difficult in organizing because the secret behind how the organization lost its control is not vivid. Second, those who were supposed to defend the whole community are fighting to gain personal benefit. And third, lack schools; have also participated in this, since people do not have knowledge concerning their rights. 4. Klein claims society needs to "invest in education---education about the ideological and structural reasons why we have ended up where we are." What structures does she refer to? How might education reveal these structures so that, as Klein continues to say, a new world stands on a solid foundation? She refers to the structure of governance, where it favors leaders only. She admits that coalitions being in a top-down agreement will not in any way benefit the whole society. The change should emerge from down to top, with all members engaging in the change. According to the passage, I think that Kleins’ tone is sympathy. Here, she is sympathizing with what is going on, for example she says â€Å"We need you to be our fixed

A woman's beauty put down or power source Essay

A woman's beauty put down or power source - Essay Example The author investigates the present state of the issue and reveals that even the advantages, which women have in comparison to men, for example, their beauty an sex appeal, do not bring any visible benefits to the representatives of fair sex. â€Å"For close to two centuries it has become a convention to attribute beauty to only one of the two sexes: the sex which however fair is always second. Associating beauty with women has put beauty even further on the defensive, morally.† (Sontag 154) The first essential factor that was addressed by feminists is sexualization. The author emphasizes the role of mass media that actively promotes the image of a sexy woman is considered to be the one of the main factors, which contributes to the attitude towards women as towards the toys, which are created specially to have sex with men. The nude woman’s body can be seen everywhere: in the advertising, newspapers, in video clips. Beauty competitions also contribute to the formation o f the attitude towards women as towards objects. Women want to be sexy, but their sexuality finally turns to be a problem for them, a something they can be blamed for. To have sex is still a shame for women and normal for men. â€Å"Hence, when we are discussing women, we are generally discussing the sex interest common to both men and women, and this disturbs our point of view. The fact is that sex interest is a common possession that the unit in human life, even more than among lower animals, is always a male and a female bound together by love. Just as a body can function in sleep or under the influence of a narcotic, for a time seemingly independent of the mind, so a man or a woman can live for a time in seeming independence of the opposite sex; but from any biological point of view, such a separate existence of male and female is only a transient effort† (Barnes 3). The images of slim female bodies with a perfect look are everywhere: on

Affirmative Action Racism And Discrimination Essay Example for Free

Affirmative Action Racism And Discrimination Essay America is called â€Å"the land of opportunity† however, most of the countries citizens are not able to enjoy the benefits that the title provides. Being able to accomplish scholastic goals, attend a four-year college, and to have an influential career, are not obtainable for many, even though they work hard. Our nation has long been plagued by an ugly occurrence. An occurrence that finds its origins at the very core of our society. It is a problem familiar in some ways to all of us regardless of which side of the argument we find ourselves, and yet it remains unsolved. To verify that a problem exists, as Beverly, Tatum explains, we must first understand, racism as a system of advantage based on race, and white privilege as unjust enrichment through racial oppression,(Tatum,pg 10, 115). Next we must look at the steps taken to level the playing field of advanced racial groups. In America racism and discrimination is a cruel reality. For centuries now, local, state, and federal governments have been proactive in protecting or expanding the system of racial discrimination. White government officials and programs have often favored the racial and political-economic interests of white Americans. Government programs historically provided much access to homesteading land and numerous other valuable resources exclusively to white Americans (Feagin, 2010, p. 143). In an affords toward concern for equality, Affirmative action was created. It was designed to counteract the effect that discriminatory practices have embedded in the American culture. Affirmative action refers to policies that take factors including race, color, religion, gender, sexual orientation, or national origin into consideration in order to benefit an under represented group in areas of employment, education, and business, usually justified as countering the effects of a history of discriminatio n. The term affirmative action was first used in the United States in Executive Order 10925 and was signed by President John F. Kennedy on 6 March 1961; it was used to promote actions that achieve non-discrimination. In 1965, President Lyndon B. Johnson enacted Executive Order 11246 which required government employers to take affirmative action to hire without regard to race, religion and national origin. In 1968, gender was added to the anti-discrimination list. A lively debate with sparks flying within racial group exists over the importance of the Affirmative action process. Some would argue that affirmative action undeservingly rewards minorities, and takes away from whites in effect causing reverse discrimination. Not long ago, Senator Bob Dole, a Republican presidential candidate, spoke in a television interview of â€Å"displaced† white men who compete with black workers because of affirmative action. He said that he was not sure that â€Å"people in America† (he meant â€Å"whites†) should be paying a price for discrimination that occurred â€Å"before they were born†. (Feagin, 2010, p. 15). Taking this evidence into consideration, should this influence the direction taken regarding affirmative action? University of California Regent Ward Connerly believes that affirmative action is used as a crutch that is ruining the relationship between blacks and whites. If this were true, would this be a good reason to halt government involvement in affirmative action programs? Would people identify these issues and take steps to make changes? Historically this has not been the case. Affirmative action programs have been successful in making social change. Minorities that have previously been excluded from opportunities have been afforded opportunities to achieve through affirmative action programs. Initially, affirmative action was a policy primarily aimed at correcting institutional discrimination where decisions, policies and procedures that are not necessarily explicitly discriminatory have had a negative impact on people of color. Affirmative action policies address and redress systematic economic and political discrimination against any group of people that are underrepresented or have a history of being discriminated against in particular institutions. Beneficiaries of these programs have included white men and women, people with disabilities, and poor working class people, but their primary emphasis has been on addressing racial discrimination (Kivel, P) If our goal is to eradicate discriminatory practices, then our government must continue to mandate legislation, and fund programs to address these issues. Following this conclusion it is clear to see that all evidence supports the benefits of affirmative action. What we have before us is a society with the possibility to make great strides in regards to changing the system of inequality. It is important that government lead in the direction that supports affirmative action programs. Government needs to see this as the biggest problem on their social agenda, and it will take a significant effort to mandate change, but the benefit for everyone will be extraordinary. References Feagin, J. (2010). Racist America Roots, Current Realities, and Future Reparations New York: Routledge Press. Tatum, Beverly Daniel. (2003). †Why Are All the Black Kids Sitting Together in the Cafeteria? New York: Basic Books. Executive Order 11246. (2012, July 2). In Wikipedia, The Free Encyclopedia. Retrieved 17:23, October 30, 2012, from http://en.wikipedia.org/w/index.php?title=Executive_Order_11246oldid=500344831 Montgomery, A. (2000, march 27). A â€Å"poison† divides us, salon.com, Kivel, P. (1997, November,17) Affirmative Action Works! Motion Magazine

Ganga River Pollution In India Environmental Sciences Essay

Ganga River Pollution In India Environmental Sciences Essay All of us have seen a river large or small, either flowing through our town, or somewhere else. Rivers are nothing more than surface water flowing down from a higher altitude to a lower altitude due to the pull of gravity. One river might have its source in a glacier, another in a spring or a lake. Rivers carry dissolved minerals, organic compounds, small grains of sand, gravel, and other material as they flow downstream. Rivers begin as small streams, which grow wider as smaller streams and rivers join them along their course across the land. Eventually they flow into seas or oceans. Unfortunately most of the worlds major rivers are heavily polluted. The pollution of environment is the gift of the industrial revolution. Prior to this the agrarian cultures created significant environmental deterioration in the form of soil erosion- through deforestation and overgrazing. The environmental degradation is a by product of modern civilization. There has been a steady deterioration in the quality of water of Indian rivers over several decades. Indias fourteen major, 55 minor and several hundred small rivers receive millions of litres of sewage, industrial and agricultural wastes. Most of these rivers have been rendered to the level of sewage flowing drains. There are serious water quality problems in the cities, towns and villages using these waters. Water borne diseases are rampant, fisheries are on decline, and even cattle are not spared from the onslaught of pollution. According to World Wide Fund for Nature (WWF) five rivers in Asia serving over 870 million people are among the most threatened in the world, as dams, water extraction and climate change all take their toll. The Ganges, Indus, Yangtze, Salween-Nu and Mekong-Lancang rivers make up half of the WWFs top ten most threatened river basins. India has a large number of rivers that are lifelines for the millions living along their banks. These rivers can be categorized into four groups: 1.Rivers that flow down from the Himalayas and are supplied by melting snow and glaciers. This is why these are perennial, that is, they never dry up during the year. 2. The Deccan Plateau Rivers, which depend on rainfall for their water. 3. The coastal rivers, especially those on the west coast, which are short and do not retain water throughout the year. 4. The rivers in the inland drainage basin of west Rajasthan, which depend on the rains. These rivers normally drain towards silt lakes or flow into the sand. River Ganga (Ganges) of India has been held in high esteem since time immemorial and Hindus from all over the world cherish the idea of a holy dip in the river under the faith that by doing so they will get rid of their sins of life. More than 400 million people live along the Ganges River. An estimated 2,000,000 persons ritually bathe daily in the river. Historically also, Ganga is the most important river of the country and beyond doubt is closely connected with the history of civilization as can be noticed from the location of the ancient cities of Hardwar, Prayag, Kashi and Patliputra at its bank. To millions of people it is sustainer of life through multitude of canal system and irrigation of the wasting load. Hundreds of the villages and even the big cities depend for their drinking water on this river. It is believed, a fact which has also been observed, that the water of Ganga never decays even for months and years when water of other rivers and agencies begins to develop bac teria and fungi within a couple of days. This self purification characteristic of Ganga is the key to the holiness and sanctity of its water. The combination of bacteriophages and large populations of people bathing in the river have apparently produced a self-purification effect, in which water-borne bacteria such as dysentery and cholera are killed off, preventing large-scale epidemics. The river also has an unusual ability to retain dissolved oxygen. With growing civilization and population all over how long Ganga will retain its self purification characteristics only time can judge.     Ã‚  Ã‚  Ã‚  Ã‚   SOURCES: The Gangotri   Glacier, a vast expanse of ice five miles by fifteen, at the foothills of the Himalayas (14000 ft) in North Uttar Pradesh is the source of Bhagirathi, which joins with Alaknanda (origins nearby) to form Ganga at the craggy canyon-carved town of Devprayag. Interestingly, the sources of Indus and the Brahmaputra are also geographically fairly close; the former goes through Himachal Pradesh and fans out through Punjab and Sind (Pakistan) into the Arabian Sea. The latter courses for most of its tremendous length under various names through Tibet/China, never far from the Nepal or Indian borders, and then takes a sharp turn near the northeastern tip of India, gathers momentum through Assam before joining the major stream of the Ganga near Dacca in Bangladesh to become the mighty Padma, river of joy and sorrow for much of Bangladesh. From Devprayag to the Bay of Bengal and the vast  Sunderbans delta, the Ganga flows some 1550 miles, passing (and giving life to) some of t he most populous cities of India, including Kanpur (2 million), Allahabad, Varanasi, Patna, and Calcutta (14 million). The largest tributary to the Ganga is the Ghaghara, which meets it before Patna, in Bihar, bearing much of the Himalayan glacier melt from Northern Nepal. The Gandak, which comes from near Katmandu, is another big Himalayan tributary. Other important rivers that merge with the Ganga are the Son, which originates in the hills of Madhya Pradesh, the Gomti which flows past Lucknow. Previous Work: A number of investigations have been carried out on the physiochemical and biological characters of the Ganga. Lakshminarayana (1965) published a series of papers reporting the results of studies carried out at Varanasi during the period between March, 1957 and March, 1958. it was observed by him that the values of the most of the parameters decreased during rainy season while no marked variation was observed during winters and summers. In the same year Chakraborty et.al. (1965) from Kanpur reported the water quality of Ganga at J.K. Rayons water intake point and at Golaghat and Bhairoghat pumping stations situated at the upstream of the river. It was concluded that the water quality gradually deteriorated as it passes from Bhairoghat pumping station to the J.K. Rayon water intake point in summers because in this stretch the river received waste waters from number of sewage drains.   A year later Saxena et.al. (1966) made a systematic survey of the chemical quantity of Ganga at Kanpur. According to the study, the biological oxygen demand, i.e. B.O.D. varied from 5.3ppm (minimum) in winter to 16.0ppm (maximum) in summer. The chloride ranged between 9.2 and 12.7 ppm and the river was found to be alkaline in nature except in rainy season. He concluded that the tanneries significantly increased the pollution load of river as they discharge huge amounts of effluents containing organic wastes and heavy metals. It was further reported that forty five tanneries, ten textile mills and several other industrial units discharged 37.15 million gallon per day of waste water generating BOD load of approximately 61630 Kg/day. Subsequently Agarwal et.al. (1976) studied the bacteriological population of the river water and concluded that addition of untreated waste and sewage was responsible for the presence of pathogenic organisms posing threat to the residents of the Varanasi city. Hydrobiological features of the river Ganga was studied by   Pahwa and Mehrotra (1966). The authors studied a stretch of 1090 kms. of river Ganga extending from Kanpur in west to Rajmahal, in Jharkhand state, in the east. They reported that the turbidity was maximum (1100-2170 ppm) in monsoon and minimum ( less than100 ppm) during January to June. The pH of the river water ranged between 7.45 (minimum) during June to August and 8.30 (maximum) during January to May. The dissolved oxygen, i.e. D.O. count ranged from 5.0 to 10.5 ppm with maximum values during January and February. While the minimum values were recorded in monsoon. Bhargava (1982) in a survey of total length of the river Ganga found that quality index was far above the prescribed limit at Kanpur. He further found that the Ganga water was having unusually fast regenerating capacity by bringing down B.O.D. owing to the presence of large amount of well adopted micro-organisms. According to the research Ganga is rich in polymers excreted by various species of bacteria. These polymers being excellent coagulants remove turbidity by coagulation, setting the suspended particles at the sewage discharge point. At the 1981 session of Indian Science Congress at Varanasi, scientists expressed concern at the growing pollution in the river Ganga in presence of the then Prime Minister Mrs. Indira Gandhi who inaugurated the session. At her instance, Dr. M.S. Swaminathan, the then member, Planning Commission asked the Central Board for Preventation and Control of Water Pollution, New Delhi to conduct studies on the state of the river Ganga. In collaboration with the State Pollution Control Boards of Uttar Pradesh, Bihar and Bengal and the centre for study of Man and Environment Kolkata (Calcutta), studies were conducted on the Sources of pollution including all human activities, land use pattern and water quality of the river at selected sites during 1981-82 and report entitled Basin, sub-basin inventory of water pollution in the Ganga basin part-II was published in 1984. according to this report sewage of 27 class I cities and towns and effluents from 137 major industries were the main source of pollution of the river. In addition cremation of dead human bodies and dumping of carcasses aggrevated the pollution of the river. It was Chandra (1981) who conducted studies on the pollution status of river Ganga at Allahabad, pointed out that industries manufacturing nitrogenous fertilizers have significant role in polluting the river water.   Study carried out in 1986-87 on physico-chemical properties of river Ganga water at Buxar (Unnao) clearly revealed that extent of pollution varied in different seasons. Usually all the 23 parameters studied showed high values in summer and lower during monsoons except turbidity which was high in rainy season. Values of BOD, COD, DO and H2S were recorded high than the tolerance limits. Study on water quality of river Ganga at Kalakankar (Pratapgarh in Uttar Pradesh) revealed that even at such a remote and undisturbed place like Kalakankar the river water was not safe for drinking and bathing. It was also noted that the river showed an alkaline trend throughout the course of study. According to the research done by Mehrotra (1990), the various sources responsible for pollution of the river in Varanasi city are domestic sewage effluents of the industries, burning of dead bodies at the ghats, use of detergents, insecticides and pesticides used in agriculture. Study revealed the presence of toxic metals like   mercury ( 65 to 520ppb), Lead( less than 10 to 800 ppm), chromium (less than 10 to 200 ppm) and nickel (less than 10 to 130 ppm) in the sediments of Ganga river at Varanasi city.  Ã‚  Ã‚   Upstream from Varanasi, one of the major pilgrimage sites along the river, the water is comparatively pure, having a low  Biochemical oxygen demand  and fecal coliform count. Studies conducted in 1983 on water samples taken from the right bank of the Ganga at Patna confirm that  escheria coli  (E.Coli.), fecal streptococci and vibrio cholerae organisms die two to three times faster in the Ganga than in water taken from the rivers Son and Gandak and from dug wells and tube wells in the same area. The chemical pollution of the river Ganga in Patna city in Bihar state has been found somewhat alarming beside the storm drain, especially in the regions like Rajapur, Mandiri and Krishnaghat. According to the report published in a book by Mr. U.K. Sinha (1986), the concentration of iron is higher in sediments collected from 10 metres along the bank at Mandiri region. The concentration of all the toxic metals i.e copper, zinc, nickel and cobalt are higher in all the sediments collected from near the storm drain and diminishes towards mid-region of the river. The concentration of zinc is highest in the sediments collected from near the Mandiri storm drain, Antaghat storm drain and Krishnaghat storm drain. The concentration of copper is highest in the sediments collected from near the Krishnaghat storm drain suggesting the presence copper due to utensil work being done in Thatheri Bazar and hospital wastes also, said report. Present situation: For some time now, this romantic view of the Ganges has collided with Indias grim realities. During the past three decades, the countrys explosive growth (at nearly 1.2 billion people, Indias population is second only to Chinas), industrialization and rapid urbanization have put unyielding pressure on the sacred stream. Ganga, the most sacred of rivers for Hindus, has become polluted for some years now. But a recent study by Uttarakhand Environment Conservation and Pollution Control Board says that the level of pollution in the holy river has reached alarming proportions. Things have come to such a pass that the Ganga water is at present not fit just for drinking and bathing but has become unusable even for agricultural purposes. As per the UECPCB study, while the level of coliform present in water should be below 50 for drinking purposes, less than 500 for bathing and below 5000 for agricultural use-the present level of coliform in Ganga at Haridwar has reached 5500. Based on the level of coliform, dissolved oxygen and biochemical oxygen, the study put the water in A, B, C and D categories. While A category is considered fit for drinking, B for bathing, C for agriculture and D is for excessive pollution level. Since the Ganga waters at Haridwar have more than 5000 coliform and even the level of dissolved oxygen and biochemical oxygen doesnt conform the prescribed standards, it has been put in the D category. According to the study, the main cause of high level of coliform in Ganga is due to disposal of human faeces, urine and sewage directly into the river from its starting point in Gaumukh till it reaches Haridwar via Rishikesh. Nearly 89 million litres of sewage is daily disposed into Ganga from the 12 municipal towns that fall along its route till Haridwar. The amount of sewage disposed into the river increases during the Char Dham Yatra season when nearly 15 lakh pilgrims visit the state between May and October each year. Apart from sewage disposal of half-burnt human bodies at Haridwar and hazardous medical waste from the base hospital at Srinagar due to absence of an incinerator are also adding to pollution levels in the Ganga. The result has been the gradual killing of one of Indias most treasured resources. One stretch of the Yamuna River, the Ganges main tributary, has been devoid of all aquatic creatures for at least a decade. In Varanasi, Indias most sacred city, the coliform bacterial count is at least 3,000 times higher than the standard established as safe by the United Nations world Health   Organization.  Ã‚  Coliform  are rod-shaped bacteria that are normally found in the colons of humans and animals and become a serious contaminant when found in the food or water supply. A study by Environmental Biology Laboratory, Department pf Zoology, Patna University, showed the presence of mercury in the Ganga river in Varanasi city. According to the study, annual mean concentration of mercury in the river water was 0.00023 ppm. The concentration ranged from NT (not traceable) to 0.00191 ppm. Study done by Indian Toxicological Research Centre (ITRC), Lucknow during 1986-1992 showed maximum annual concentration of mercury in the Ganga river water at Rishikesh, Allahabad district and Dakshineswar as 0.081, 0.043 and 0.012 ppb respectively. Ganga river at Varanasi was found well within the maximum permissible standard of 0.001 ppm prescribed for drinking water by the World Health Organization. The mercury studied in the Ganga river could be traced in biotic as well as abiotic components of the river at the study site. The Hindu devotees take bath in the river where mercury was detected in 28%, 44%,75%, 96%, 42% and 89% of the river water, sediment, benthic fauna, fish, soil and vegetation samples respectively. Though mercury contamination of the river water has not reached an alarming extent, its presence in the river system is worrisome. In the study annual mean concentration of the metal in the sediments was 0.067 ppm. Sediments constitute a major pool of mercury in fresh water. As Ganga enters the Varanasi city, Hinduisms sacred river contains 60,000 faecal coliform bacteria per 100 millilitres, 120 times more than is considered safe for bathing. Four miles downstream, with inputs from 24 gushing sewers and 60,000 pilgrim-bathers, the concentration is 3,000 times over the safety limit. In places, the Ganges becomes black and septic. Corpses, of semi-cremated adults or enshrouded babies, drift slowly by. The tannery industry mushrooming in North India has converted the Ganga River into a dumping ground. The tanning industry discharges different types of waste into the environment, primarily in the form of liquid effluents containing organic matters, chromium, sulphide ammonium and other salts. As per an estimate, about 80-90% of the tanneries use chromium as a tanning agent. Of this, the hides take up only 50-70%, while the rest is discharged as effluent. Pollution becomes acute when tanneries are concentrated in clusters in small area like Kanpur. Consequently, the Leather-tanning sector is included in the Red category of industries due to the potential adverse environmental impact caused by tannery wastes. Highly polluted sediments are adversely affecting the ecological functioning of rivers due to heavy metal mobilization from urban areas into biosphere. Distribution of heavy metals in sediments of the river Ganga and its tributaries have been carried out by several workers. Monitoring of Ganga River from Rishikesh to Varanasi indicated that Kannauj to Kanpur and Varanasi are the most polluted stretches of the river Ganga . Analysis of upstream and down stream water and sediment revealed a 10-fold increase in chromium level.

Amen: Does Prayer Play An Important Role In Our Lives Today? :: essays research papers

Amen: Does Prayer Play An Important Role In Our Lives Today?   Ã‚  Ã‚  Ã‚  Ã‚  Does prayer play an important role in our lives today? The minority would say no and that prayer shouldn't ever have played an important role in our society. But, the simple fact of the matter is that for hundreds of years, prayer in school has been encouraged by both society and government. In recent years, it has been established that prayer in schools has led to a steady moral decline. Morals must be taught, in school and at home, and they cannot be properly taught without religion as a much needed stepping stone.   Ã‚  Ã‚  Ã‚  Ã‚  Our government was based upon religious beliefs from the very beginning. The Declaration of Independence says: â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by God with certain unalienable rights. . .† Certainly, it talks about God, creations, God-given moral rights, the providence of God, and the final Day of Judgment-all of which are religious teachings. And school prayer has been an important part of our religious experience from the very beginning.   Ã‚  Ã‚  Ã‚  Ã‚  Our very First Amendment didn't separate God and government but actually encouraged religion. It reads: â€Å"Congress shall make no law respecting the establishment of religion, nor prohibit the free exercise thereof,† (Encarta 96). The first part simply says that the federal government cannot establish one religion for all of the people. The simple idea of everyone in our nation being limited to one form of religion is inconceivable. The second section insists that the government should do nothing to discourage religion. But forbidding prayer in schools discourages religion, doesn't it?   Ã‚  Ã‚  Ã‚  Ã‚  Early congressional actions encouraged religion in public schools. For example, the Northwest Treaty (1787 and 1789) declared: â€Å"Religion, morality, and knowledge being necessary for good government and the happiness of mankind, schools, and the means of learning shall forever be encouraged† (Encarta 96). By seeing this, religion, which includes prayer, was deemed to be necessary. Congress has prayed at the opening of every session since the very beginning. By acknowledging these facts we ask the simple question, â€Å" If the government can pray in their sessions, why can't the governed pray in their (school) sessions?   Ã‚  Ã‚  Ã‚  Ã‚  Public schools had prayer for nearly 200 years before the Supreme Court ruled that state-mandated class prayers were unconstitutional in Engel vs. Vitale in 1962 (Buckley 70). How could this trail have such a huge impact on our nation and ultimately alter how we perceive our constitution? The fact that prayer was practiced for nearly 200 years alone establishes it by example as a

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Executive Summary Air Asia, is the market leader of low cost carriers in Asia, indicate on the excellent record of bringing for innovative concept into the business. Air Asia is a low cost carrier that keeps position in the world’s records. Strategic management has played a rouge role in successfully of many business institutions in the world of many airlines including Air Asia. There are many parts in this report such as company background, SWOT analysis, target market, monitoring and evaluation, marketing mix, and budget. So as to make more profit for Air Asia, a marketing strategy has been planned to have a better growth throughout this marketing action plan in the near future. Lists of Table and Content Figures/ Tables Pages Figure 1: Competitive of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 Figure 2: The Strategy Clock of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......10 Figure 3: Product Life Cycle of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 Table 1: Product and Services of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 Table 2: Competitors of Airasia.................................................................................................7 Table 3: Strength and Weaknesses of Competitors†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........8 Table 4: SWOT Analysis of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........9 Table 5: Marketing Action Plan of Airasia...............................................................................14 Table 6: Budget of â€Å"You fly I fly† of Air Asia†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..15 Table of Contents Page Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦1 List of Figures and Tables†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.........2 Table of Contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... ... low-income and medium-income group because of them do not have so much money to buy an expensive ticket to travel, so that Air Asia promote this plan to let more people can have a chance and go travel with this promotion plan. There are some alternative plans for the marketing action plan such as game plan. Air Asia provides constituency good serving to places they want or need to go to as well as at an equitable and forecast price. As well as the price is obviously a significant element driving the marketplace, it is definitely not the only one. It will not be our aim though we may occasionally lowest price on the market competitors. Nor will we look for to be the highest priced, either a reasonable fare basis, perspicuity, and equitable linked with good service and greater expediency than furnished elsewhere, be going to be our guiding principles (Svala, 2013).

Leadership in the Public Policy Making Process Essay

Leadership is a momentous role to have when it comes to how an agency handles actions and policies. Effective leaders can increase organizational efficiency, provide greater direction for employees, help members of an organization realize their potential, and improve organizational culture (Cropf, 2008, p233). It is possible for a leader to be low down in the organizational framework as well as at the top. An organization must determine what is needed for its leaders to be effective and what requirements will address those needs. Leadership is needed in a number of areas in public service: (1) developing a clear vision for the organization, (2) working across multiple constituencies, (3) recognizing social and ethical values, (4) creating vibrant organizational networks, (5) enhancing organizational performance, and (6) maintaining democratic values (Cropf, 2008, p 234). Leaders is recognized a need to have certain values, encourages and help build an environment where teamwork is normal, motivates and inspires others, has a vision, helps to motivate to work toward the vision, and has a lasting change. Executives who exhibit leadership qualities beyond their assigned status exercise influence through both positional authority and personal authority (Cropf, 2008, p237). Leaders have the qualities that it takes to build the correct team. A leader may not have all the needed skills to accomplish a task but by building relationships, the right person would be motivated to assist with the completion of the vision. Public Policy and Leadership Public policy transformational leaders who exhibit charisma would be a great talent. These leaders help to motivate others to their way of thinking. They can have a vision but through relationships, they tend to enthuse followers with a commitment that can be extraordinary. It is through this type of motivation that difficult or visions that are not thought to be possible are accomplished. President John F. Kennedy was a charismatic transformational leader. When he gave his Inaugural Address, he offered the memorable injunction: â€Å"Ask not what your country can do for you–ask what you can do for your country† (Beschloss, 2009). As a leader, he challenged an entire country to see and realize his vision. That is a great establishment of objectives and priorities of public policy. President John F. Kennedy made sure his team was aware of a clearly defined vision or purpose for the country. At a time when government and nonprofits aim to â€Å"work better and cost less,† understanding the many ways in which leadership works is a necessary tool for effective administration (Cropf, 2008 p 233). Public policy may not get a leader with all the desired qualifications like military experience or foreign policy. True leaders would not need to have this experience to be an effective leader because they would have the skills to motivate those who do and that would allow for a leader without this experience. The Current U. S. President Barrack Obama has not served in the military but was elected President in time of War. This is credence to his charisma and ability to get people to follow and support his vision. Conclusion  When you are looking at public policy and its leaders, it could be the president of the United States or the manager of the local Department of Motor Vehicles or even a librarian. It is how the person has a vision, sees the vision, relates and motivates other to believe in the vision that determines the leaders. It is different than being a manager but public policy is an area where vision is key and the ability to see that vision to the completion is a must. Leaders not only see what is best for them but what is best for organizations, countries, or constituents.